They want numbers and the link has letters and numbers.
To access your Target e-gift cards, you need to click on the blue hyperlinked code. It will then ask you to enter a "challenge key." The challenge key is actually the hyperlinked code, so it may be helpful to right down the code before you click on it. These codes are case sensitive, so you will need to ensure to enter it exactly as it is shown.
Once the challenge key is entered, you will be able to access the e-gift card PDF. This is what you can use online, or in stores.
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