My healthy eating card is supposed to recognize and reward sound eating purchases but this proves the contrary--I have this happen all the time. So the card is discounting my produce--but not the whole grain organic bread, milk, spaghetti or unsalted butter? Overwhelmingly, the bread is better for one than a banana. The terms and conditions of this card lie with you guys and Walmart and, seriously, please revisit what food should be 'Great for You." It's very apparent this isn't working in my family's best interest--because if we bought the generic Great Value whole wheat bread with added sugar, I'd have received a discount. Odd, perplexing and pretty sneaky.